Tego Innovations, Inc. (Tego), formerly known as TegoTech, is reimagining the way we power our homes with magnetic wall outlets designed to prevent electrocution injuries in children, reduce tripping hazards, and improve accessibility for individuals with physical disabilities, mobility challenges, and visual impairments. Their flagship product breathes new life into a dated household essential, offering a safer, smarter, and more intuitive way to connect everyday appliances.
As part of their brand evolution, we helped them transition from TegoTech to simply Tego—modernizing the name to reflect their forward-thinking vision. I refreshed their visual identity by redesigning the outdated logo into a clean, contemporary combination mark, subtly integrating a nod to their product into the “o” of Tego. The result is a brand that feels both innovative and approachable, perfectly aligned with their mission to make everyday living a little safer and a lot more thoughtfulBrand & Marketing Objectives
Establish Tego as a category leader in safe, accessible home power solutions by increasing brand awareness by 40% within the next 12 months through targeted digital and experiential campaigns.
Reinforce the new brand identity by achieving 90% consistency in the use of the refreshed logo and visual elements across all touchpoints within 3 months.
Educate consumers and stakeholders on the benefits of magnetic outlets, aiming to generate 50,000+ unique visitors to the updated website and blog within 6 months.
Product & Innovation Objectives
Drive adoption of Tego’s flagship magnetic outlet system by securing placement in at least 500 retail or distribution outlets (including e-commerce platforms) by Q2 of the following year.
Continue product innovation with user-centric design, integrating at least two new accessibility features based on customer feedback by year-end.
Social Impact & Safety Objectives
Reduce household electrocution risks in families with children by collaborating with pediatric safety organizations and conducting outreach that reaches 100,000 parents within the next year.
Improve accessibility for individuals with disabilities by forming partnerships with at least three disability advocacy or accessibility design groups by the next fiscal year.