As the Creative Director of Tego Innovations, I led our team in producing a clear, concise demonstration video that visually communicates how our magnetic safety outlet functions. As a team, we recognized the value in giving our audience a real-world look at how Tego works—especially following direct feedback from our social media community.
This video mirrors the format and messaging we typically use during pitching events, where we highlight the simplicity, safety, and accessibility of our magnetic break-away technology. By adapting this content for digital platforms, we not only reinforced our product’s core value but also made it more accessible to a broader audience.
The result was a compelling and informative piece that drove engagement and strengthened our brand's connection with everyday users seeking safer, smarter electrical solutions.
After receiving a thoughtful comment from one of our followers, we realized the importance of clearly demonstrating how Tego's product functions in everyday settings. In response, we created a use-case video showcasing the simplicity and safety of our magnetic break-away outlet technology.
This short video, published across our social platforms, highlighted how Tego outlets eliminate tripping hazards from long cords, prevent electrocution injuries in children, and make plugging in easier for individuals with physical or visual impairments. The outlet is intuitive to use, compatible with existing wall sockets, and designed to make homes safer for everyone.
The response was strong: 1,075+ views and 44 likes, marking another meaningful increase in engagement and validating public interest in smarter, more accessible home technology.
Tego is proud to be part of the growing conversation around home safety and accessibility—and we’re just getting started.
