Christmas Instagram 2023 — Ximena Castillo

🎄✨ Embracing the season's magic with joy, love, and festive cheer! As you celebrate, make the choice to power safely with TegoTech this holiday season. Wishing you and your loved ones a Merry Christmas filled with warmth, laughter, and unforgettable moments. May your day be merry and bright! 🎅🎁 #MerryChristmas #FestiveJoy #SafeHolidays

— Instagram caption

This Christmas, witness the brilliance of our groundbreaking Magnetic Breakaway feature! Featured in the esteemed Northwestern Gift Guide, we're inspired to dive deep into the functionality of our product. Discover how TegoTech's outlet adapters effortlessly transform your home into a safety oasis. Elevate your holiday season with innovation and security

What worked:

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Shows use or product
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Fun & whimsical 
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Fits Brand Standard  
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What did not work:

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Not a traditional “tree”
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Stationery
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Iteration One:

Iteration Two:

What worked:

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All above
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Fun & whimsical yet traditional
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 Branding Sharper
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What did not work:

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Cord Thickness
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Stationery (still)
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To showcase our product demo comprehensively, the marketing team and I opted for an Instagram carousel post. This allows us to delve deep into the demonstration with a festive twist. Plus, to cater to the more traditional aspect of Christmas, the night light graphic seamlessly transforms into the Christmas tree showcased in our final edit.

Iteration One:

Iteration Two:

TegoTech 20% electrical injuries involve children