Project Details:

When asked to create a brand identity for an up-and-coming Chicago-based bakery called Wittl’ Pies, I knew the branding needed to be an experience. Intent on keeping the “feeling of fine dining,” I incorporated wispy graphics and sleek typography to create a similar ambiance that her customers expect. This new brand identity is elegant and dainty, much like her delectable pastries. Opting for the brand colors olive, dusty rose, and a pop of color mustard yellow.

Applications Used: Illustrator
Date Of Completion: Summer 2024