Project Details:

When tasked with creating a brand identity for Wittl’ Pies, a new bakery in Chicago, I aimed to craft an experience. To evoke a “fine dining” atmosphere, I used delicate graphics and sleek typography that align with the expectations of her customers. The new brand identity is elegant and refined, much like her delicious pastries. The color palette consists of olive green, dusty rose, and a vibrant pop of mustard yellow.

Applications Used: Illustrator
Date Of Completion: Summer 2024