Loteria is a game that holds a significant resemblance to bingo. A cult classic in Latin American families that spans generations. I myself even have fond memories of my childhood playing alongside my family, as do many other Spanish-speaking countries. When the time came to choose a senior thesis, I couldn't think of a more appropriate game that not only resonated with my Mexican roots and ancestry but graphic design passion. I reinvented the game with new playful iconography that holds parallels with the Gen Z generation, hence the Gen Z lottery. I aspire to create an experience not only for myself but for my clients and I wanted my senior thesis to transport people to an immersive Game player experience.
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